@digitalphun Thanks for helping digitalphun. #
Posts Tagged ‘Google Analytics’
VIDEO: Deciphering a Keyword Report & The SEO Hierarchy of Needs – PRSA Tampa Bay
Wednesday, October 26, 2011
Last month I visited Florida to speak to PRSA Tampa Bay on SEO for PR Professionals. The fantastic team at PRSA Tampa Bay captured video of the event, and two excerpt videos from that presentation are below:
Deciphering Google Analytics Keyword Reports
How to read keyword reports from Google Analytics – what should you do with this information?
- You should rank well for your brand name – you are the best answer for that search query
- Look for the non-branded keywords that are bringing traffic
- Look for surprise words that are sticking, i.e. hot topics, laymen’s terms – use this as inspiration to add new content
What do Search Engines Look for? Reviewing the SEO Hierarchy of Needs
I review Bruce Clay’s SEO Hierarchy of needs (graphic at right) and explain each of the steps on the pyramid.
The basic elements Search Engines are looking for:
- Search Engines like readable text & fresh, relevant content
- The best way to rank for a keyword is to have content about that specific keyword
- If a visitor can easily navigate your site, so can a search engine – provide calls to action to tell visitors (and search engines) where to go
- Link Building is important, but not a silver bullet. Start with very relevant links such as organizations, partners, clients, etc.
Huge thanks to the great team at PRSA Tampa Bay for posting these videos!
>> View the full presentation on Slideshare
>> View Upcoming Schipul Training & Public Speaking Events
Intermediate Google Analytics & Upcoming Webinars
Monday, August 1, 2011
Last month, our rock star Search Engine Marketing Manager, Caitlin Kaluza, gave a webinar on Intermediate Google Analytics. In case you missed it, we are recapping all the great information in today’s blog post. As an added SEM brain candy bonus, we’ve got all the slides from the webinar below.
Key takeaways from the Intermediates Google Analytics webinar:
- Email notifications are available for any website you are tracking.
- Goal setting is highly recommended.
- Learn about funnel and funnel reporting.
- Learn how to set advanced filters to your Analytics reports.
- Of all the reports Google Analytics offers you, which metrics should you be caring the most about? Visits, visitors, traffic sources, and conversions.
If you need a quick recap of Google Analytics basics, take a look at this Intro to Google Analytics presentation.
We’ve got a number of fantastic upcoming training webinars that we hope you’ll check out.
Here’s a few of the Schipul webinar events coming up in August:
- 8-4-2011: Intro to Drupal – Learn basic content management and site editing through Drupal Software.
- 8-10-2011: Intro to Social Media for Business – Learn the ways your business can benefit from participating in online communities and social networks.
- 8-18-2011: Intro to Web Analytics – Learn the important basics of web analytics.
- 8-24-2011: Facebook Fan Page Optimization – Learn about taking your Facebook fan page to next level with this SEO for Facebook webinar.
Be sure to click the link and register for any or all of these great webinars for free!
Don’t forget to check out the rest of the Schipul events on our calendar and remember SchipulCon 2011, our exciting web marketing conference, is taking place October 6-7 in Houston, TX. Register today!
Holiday Planning for SEO and Marketing – IS Conference
Friday, September 17, 2010
We had the opportunity to speak at the Houston IMA annnual Interactive Strategies Conference in this week. The toughest part of the conference was not being able to see all the good quality presentations since there were multiple session tracks for the day.
We happen to think Holiday and Seasonal trends are pretty insightful and shared how you can optimize your web campaigns for both traditional holidays or even make your own holidays to support your business. Flip through the slidedeck to learn how we research phrases and trends to forecast opportunities. We then help clients set editorial and planning calendars for specific dates and know what they should be looking forward to for the next campaign.
Holiday SEM – Trends for Seasonal Marketing
View more presentations from Jonti Bolles.
If you would like more information and resources about Holiday Search Engine Optimization for all season of the year, contact our Houston Search Engine Marketing Team.
Google Analytics Application Directory
Wednesday, May 12, 2010
Google recently announced their application directory from a Google Analytics blog post. It includes links to online applications, mobile applications, and other add-ons to help you extend Google Analytics. Below are some of the applications we use.
Analytics App and Analytics HD
Available for the iPhone and the iPad, these two apps give you a preview of your data at a moments glance. Both apps allow you to load up multiple Google Accounts so you can track both work and personal sites. The iPhone app is very convenient for tracking on the go, and the iPad version gives you a bigger perspective and is a bit easier to navigate. One of my favorite parts about these apps are the Today and Yesterday reports which can be useful for checking traffic from recent content. The only downside I’ve seen thus far is the iPad version (Analytics HD) seems to be slower to load. This could be the app, or the fact that I monitor over 200 sites. Hopefully this will be improved in a future version.
Analyticator
This WordPress plugin shows your Google Analytics data within the WordPress back end interface. This is probably a great fit for publishers who aren’t interested in all that the web interface offers while still wanting to know basic things like visitor and pageview counts, keywords, and traffic sources. If you run a WordPress blog (like this one) or a WordPress website, this plugin is a great addition.
Link Tagger
Ever wanted to track downloads or external clicks but didn’t know how to do so in Google Analytics? Link Tagger can help with that. This is a javascript script you can download and include on your site pages that will automate the process of attaching the required Analytics code to track outgoing links and downloaded files. It works across all browsers with javascript support, so that should cover all users that analytics can track.
Ego
This is a personal favorite of mine. Ego allows you to view stats at a quick glance for Google Analytics as well as Mint tracking and other sites like Twitter, Vimeo, Tumblr, Feedburner, Squarespace, and Ember. At a quick glance you can tap through and see your stats for today, yesterday, the week, month, and year. The full iPad app allows you to swipe and load up the full statistics in the middle of the screen. I’ve yet to test that one, but I can attest to the iPhone version.
Be sure to check out the entire Google Analytics Application Gallery to see the other things like phone tracking, reporting tools, and site analytics auditing.
